Brazil Cosmetics & Toiletries – Market Assessment and Forecasts to 2024

Brazil Cosmetics & Toiletries – Market Assessment and Forecasts to 2024


The Brazilian cosmetics & toiletries industry was led by haircare sector in value terms in 2019. Furthermore, the personal hygiene sector was the leading volume category in the same year. However, the oral hygiene sector was forecast to be the fastest growing category in value terms, while fragrances category is forecast to be the fastest growing category in value terms during 2019-2024. Hypermarkets & supermarkets accounted for the leading share in the distribution of cosmetics & toiletries products. Flexible packaging was the most commonly used pack material in the country. Consumption of make-up products is higher among females than males in the country. Unilever, Natura Cosmeticos S A, Procter & Gamble are the top three companies in the Brazilian cosmetics & toiletries industry.

This report on the cosmetics & toiletries industry in Brazil provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures sector distribution data and companies market shares.

What else is contained?

– Industry data: Overall sector value and volume data with growth analysis for 2014-2024

– Sector coverage: Value and volume growth analysis for feminine hygiene, fragrances, haircare, make-up, male toiletries, oral hygiene, personal hygiene, skincare and suncare with inputs on individual segment share within each sector and the change in their market share forecast for 2019-2024

– Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019

– Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers, drug stores & pharmacies, vending machines and other general retailers.

– Packaging data: consumption breakdown for package materials and pack types in each sector, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, paper & board, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand up pouch, blister pack, aerosol, wrapper, film, specialty container, tray, box, foil and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap, film, lever closure, stopper, foil and other closure types, primary outer types for: carton – folding, blister pack, sleeve, bag, shrink wrap and other primary outer types.


– Both per capita consumption and per capita expenditure of cosmetics & toiletries was higher in Brazil than in the global level in 2019

– Brazilian consumers prefer premium products in the cosmetics & toiletries industry

– The per capita consumption of personal hygiene products was higher than other cosmetics & toiletries sectors in 2019

– Private labels are growing at a higher CAGR than brands in the Brazilian cosmetics & toiletries industry

– Flexible packaging is the most commonly used pack material in the Brazilian cosmetics & toiletries industry

– Personal hygiene sector in cosmetics and toiletries industry is the most used sector across leading cities in Brazil

– Kids & babies account for the leading share in the consumption of cosmetics & toiletries in Brazil

– Real GDP growth slowed in 2019 largely due to weaker exports

Reasons to Buy

– Identify high potential sectors and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the industry

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies Mentioned:


Natura Cosmeticos S A

Procter & Gamble

Grupo Boticario

L`Oreal S.A.

Colgate-Palmolive Company

Avon Products Inc.

Johnson & Johnson Services Inc

Beiersdorf Ag

Coty Inc.

Ritesh Tiwari is the Founder of Research By Markets. He has more than 7 years experience in the Market Research industry and a total experience spanning 18+ years. His core experience is in Sales and International Recruitments. Ritesh is a big foodie and a huge football fan, supporting Manchester United (EPL) and FC Barcelona (La Liga). He hardly misses watching any matches when these teams are playing. Get in touch with Ritesh via: *Industry Press Release is a part of Research By Markets.