“Global Hair Care Market: Size, Trends and Forecasts (2018-2022)“, provides an in depth analysis of the global hair care market by value, by product, by distribution channel, by region, etc. The report also provides a regional analysis of the hair care market, including the following regions: North America (the US & Canada), Europe (UK & Germany), Asia pacific (China, India & Japan), Latin America and MEA.
The report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall global hair care market has also been forecasted for the period 2018-2022, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.
The global hair care market is highly fragmented with many hair care market players operating worldwide. Some hair care market players operating on a local level while other players operating on a regional and global level. The manufacturers of hair care produce different types of hair care products for different hair and with different ingredients.
However, the competition in the global hair care market is dominated by few hair care market players. Further, key players of the hair care market are L’Oréal S.A., Unilever, Procter & Gamble Company (P&G), The Estée Lauder Companies Inc. are also profiled with their financial information and respective business strategies.
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Procter & Gamble Company (P&G)
The Estée Lauder Companies Inc.
Hair is probably one of the first important things people notice about others when meeting them for the first time. Beautiful, shiny and manageable hair always leaves a good impression. Therefore, hair care plays an important role in having healthy hair and for maintaining clean and attractive appearance. Hair care refers to the term involving all the things people do to keep their hair clean, healthy-looking and attractive. The care of human hair differs from person to person depending on their gender, culture and physical characteristics of one’s hair. Hair care also involves cleaning of dirt particles and dead cells and prevent matting.
The main purpose of hair care is to have better hair growth, nourish the hair, problem-free scalp, reduce hair damage and avoid dandruff. There are some effective tips for healthy hair, which are: regular trimming of hair, use appropriate shampoo, eat healthy, reduce stress and nourish scalp.
Hair care has a long history with the continuous adoption of effective hair care products for clean and healthy looking hair and a shift from artificial chemical based hair care products to natural hair care products. The hair care market can be segmented on the basis of type, product and distribution channel.
The global hair care market has increased at a significant CAGR during the years 2013-2017 and projections are made that the market would rise in the next four years i.e. 2018-2022 tremendously. The hair care market is expected to increase due to rising purchasing power, surging urban population, aging population, growing millennial population and retail spending, increasing annual expenditure on hair care products, etc. Yet the market faces some challenges such as threat from counterfeit hair care products, involvement of hazardous chemicals, lack of awareness, etc.
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Ritesh Tiwari, Director
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