Impact of COVID-19 on the Global Lodging Industry: Hot Topic Brief – Issue 4

Impact of COVID-19 on the Global Lodging Industry: Hot Topic Brief – Issue 4



Summary



COVID-19, commonly referred to as the Coronavirus, is dominating headlines the world over. The travel & tourism sector is suffering significant disruption and the lodging industry is very much impacted.



Key Highlights



– A key change in traveler demands as a direct result of COVID-19 is the global increase in sensitivity towards hygiene and sanitation standards. Consumers the world over – especially in Italy and the UK – have witnessed high mortality rates in their respective countries due to the virus and will be conscious of what they can proactively do in order to decrease the likelihood of them contracting the virus.

– Lodging providers associated with health and wellness, such as destination spas and wellbeing retreats, are in an ideal position to give professional advice to their customer base, which will increase loyalty.

– Hilton is now partnering with the company behind Lysol, as well as the Mayo Clinic, to better ensure cleanliness in its hotels[3]. Partnering with sanitation specialists will help to assure its customer base. Assurance and peace of mind will now be key requirements for guests as many will be hyper-sensitive towards hygiene standards, at least for the short-term.

– More recently, Airbnb announced that it is bringing on former US surgeon general Dr. Vivek Murthy to help develop new cleaning protocols for its hosts[4]. It is critical that Airbnb tries to address this clear issue with its business model that allows hygiene and sanitation standards to suffer. The company cannot control these standards and instead has to rely on its hosts. If its new cleaning protocols are ignored or fail to be effective, this could be detrimental for the home sharing company as it has already seen its business disappear in recent months.



Scope



– This report provides insight into the current state of play, offers a look at potential future scenarios and assesses the actions that lodging operators can take to mitigate the impact of COVID-19.



Reasons to Buy



– Gain an overview of the current global COVID-19 situation

– Understand the impact that COVID-19 is having on the industry

– Explore future industry scenarios

– Assess possible mitigating actions

– Compare key industry players’ actions



Companies Mentioned:

Kempinski

Sandals

Melia

Marriott

Hilton

Accor

Wyndham

IHG

OYO

Ritesh Tiwari is the Founder of Research By Markets. He has more than 7 years experience in the Market Research industry and a total experience spanning 18+ years. His core experience is in Sales and International Recruitments. Ritesh is a big foodie and a huge football fan, supporting Manchester United (EPL) and FC Barcelona (La Liga). He hardly misses watching any matches when these teams are playing. Get in touch with Ritesh via: enquiry@researchbymarkets.com *Industry Press Release is a part of Research By Markets.