Romania Cosmetics & Toiletries – Market Assessment and Forecasts to 2024

Romania Cosmetics & Toiletries – Market Assessment and Forecasts to 2024


The Romanian cosmetics & toiletries industry is led by the fragrances sector in value terms in 2019 while feminine hygiene is forecast to register the fastest growth in value terms during 2019-2024. Hypermarket & supermarkets accounted for the leading share in the distribution of cosmetics & toiletries products in the country. Flexible packaging is the most commonly used pack material, followed by rigid plastics and paper & board. Procter & Gamble, Avon Products, Inc. and L`Oreal S.A. are the leading market players in the Romanian cosmetics & toiletries industry.

This report on the cosmetics & toiletries industry in the Romania provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures sector distribution data and companies market shares.

What else is contained?

– Industry data: Overall sector value and volume data with growth analysis for 2014-2024

– Sector coverage: Value and volume growth analysis for feminine hygiene, fragrances, haircare, make-up, male toiletries, oral hygiene, personal hygiene, skincare and suncare with inputs on individual segment share within each sector and the change in their market share forecast for 2019-2024

– Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019

– Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers, drug stores & pharmacies, vending machines and other general retailers.

– Packaging data: consumption breakdown for package materials and pack types in each sector, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, paper & board, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand up pouch, blister pack, aerosol, wrapper, film, specialty container, tray, box, foil and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap, film, lever closure, stopper, foil and other closure types, primary outer types for: carton – folding, blister pack, sleeve, bag, shrink wrap and other primary outer types.


– Per capita consumption of cosmetics and toiletries industry in the Romania was higher than the global level but lower than the regional level in 2019.

– The per capita consumption of feminine hygiene sector was higher than other cosmetics and toiletries sectors in 2019.

– Hypermarkets & supermarkets is the leading distribution channel in the Polish cosmetics and toiletries industry in 2019.

– Flexible packaging is the most commonly used pack material in the Polish cosmetics and toiletries industry.

– Older consumers account for the leading share in the consumption of cosmetics and toiletries in the country.

Reasons to Buy

– Identify high potential sectors and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the industry

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies Mentioned:

Avon Products Inc

Beiersdorf AG

Colgate-Palmolive Company

Coty Inc.

Farmec SA


Oriflame Cosmetics SA

Procter & Gamble

SCA Group



Unilever NV

Ritesh Tiwari is the Founder of Research By Markets. He has more than 7 years experience in the Market Research industry and a total experience spanning 18+ years. His core experience is in Sales and International Recruitments. Ritesh is a big foodie and a huge football fan, supporting Manchester United (EPL) and FC Barcelona (La Liga). He hardly misses watching any matches when these teams are playing. Get in touch with Ritesh via: *Industry Press Release is a part of Research By Markets.